| Excerpt from Golf Digest Singapore Simulated Pleasure: by Ong Cheow Eng | | Print | |
| Monday, 03 May 2010 00:00 |
|
“City Golf Singapore is a sophisticated sports lounge where our customers can enjoy a round of virtual golf on our Full Swing Golf simulators. Or, they can just have a drink and view live matches via the 35 LCD TVs and six giant screens around the place,” says Tom Wheeler, Managing Director of City Golf Singapore. Tom added that City Golf complements 282’s concept perfectly with its stylish and chic interiors. According to him, 282© can be described as having a cosmopolitan feel similar to the Dempsey or One Rochester area. Difference is, it is located right in the heart of Singapore and high up in the air. “We do not want to make City Golf appear very golf-centric or a place that is exclusively for serious golfers. Instead, it is just one element that makes up the new 282© - a unique, all-inclusive entertainment offering,”explainsTom. “The view up there is not too bad as well.” Urban Fairways Urban Fairways opened its doors three years ago in 2007, making them the pioneers of Singapore’s golf simulation industry. Located at Club Street, Urban Fairway’s laid-back lounge concept assimilates easily with its neighboring rows of chic eateries and bars. The downtown location attracts plenty of white-collared executives from the nearby CBD area and its comfortable confines have become a regular haunt for its customers. “Over the years, we have established ourselves as an excellent place for corporate events and a centre for networking. The relaxed environment, drinks and golf put everybody at ease,” explained Urban Fairways’ founder Dilip Ghosh. Urban Fairways has held intimate events for six to 10 people, as well as bigger ones like the one they did for Swiss watchmakers Audemars Piguet in 2009. Their brand ambassador Lorena Ochoa was in town for the HSBC Women’s’ Champions and she was invited to try her hand on the Full Swing Golf Simulator. Amazingly, the world’s best woman golfer scored a hole- in-one at Pebble Beach’s par-three seventh. Ghosh reckoned that Lorena’s ace was possible because of the deadly accuracy of their simulator. “Our simulators are 95% accurate,” added Ghosh. “Lam Chih Bing visited our place, hit an eight-iron and said that he swung 160m.Then, as we turned and looked at the screen, the simulator showed 163m.” Apart from its impressive simulator and meticulously run events, Urban Fairways is a one-stop shop for everything that is golf- related. They can help you book games at Ria Bintan, provide corporate merchandise, arrange a lesson with a golf professional and even offer club fitting services. The wide-ranging services provided typifies the immense passion that the owners have for the game. As such you can always expect a fruitful and enjoyable time at Singapore’s pioneering indoor golf centre. ![]() |

