San Diego, California – Full Swing Golf, worldwide golf simulator leader, has entered into a long-term exclusive distribution and co-development agreement with Surrey UK-based Sports Coach Systems. For over nineteen years, Sports Coach has led the European market for sports simulation with over one thousand systems sold in the last three years alone. Eric Murray, CEO of Full Swing Golf states, “Our partnership with Sports Coach instantly expands our global network of interconnected sports simulators and allows us to offer an entry level system with proven performance.”

Andy Cole, Director of Sports Coach Systems Limited explains, “This partnership lowers the barriers to entry for clients looking for professional grade golf simulators that can really drive results for their game or business – by bringing together two talented teams that are revolutionizing the industry.”

Erik Lugris, CTO Full Swing Golf adds, “I have known Andy Cole and Sports Coach Systems for many years, and they are a perfect partner. Sports Coach’s simulators meet the highest standards for accurate ball flight tracking and performance.” He further states, “This fits perfectly into our plan to dominate the industry by offering unbeatable technology and platform solutions.”

Effective immediately, Full Swing Golf will offer Sports Coach branded simulators and component solutions. All Sports Coach simulators feature highly accurate high speed camera tracking technology and a library of over one hundred and thirty courses. Clients can order the simulator fully assembled and installed at their location, or for the experienced DIY community, purchase a package that includes just the tracking and simulation software. This opens new opportunities for millions of golfers with home theaters who want to utilize existing spaces, computers, and projectors, and who can start playing and practicing at home for a price starting under ten thousand dollars.  

“Our larger goal as the leader of this category is to identify the best of breed golf technologies and align with them to increase their distribution and grow our combined installations, playable content and audience.” states Murray. Cole agrees, “Full Swing’s global distribution network is clearly the largest in the world, and we’re proud to be a part of it. We share Full Swing’s vision of a future where our collective clients can connect and play any course in the world, regardless of what equipment they are using. We just brought the future a lot closer today.”